NRMAL

The fresh people from NRMAL invited us to build a piece to announce their 2014 edition at CCD (Centro de Cultura Digital, MX). It was a big moment since the festival celebrated its 5th anniversay and for the first time, the festival would be taking place in two cities: Mexico City and Monterrey.

The idea behind the project was to involve the many voices from the social media in real time, right into the main screen of the announcements. This way, one could tweet with the festivalnrmal hashtag and be featured on our LIVE FEED WALL.

We also had two aditional projectors to show the artist bio and image getting distorted in real time. It was a complex performance since everything had to be executed precisely to deal with the many issues of handling live data.

THE TEAM:

Code: JM Escalante, Luka Escalante

Sound: Masterprogrammer

Special thanks to:

Alfonso Muriedas, Moni Saldana, Gina Tovar, Natalia Britos, Ejival and the rest of their team.

@ Realität // Juan Manuel de J. Escalante // MMX